Rise and Fall

Not so long ago, let’s say five years back, BlackBerry also known as BB had its name right ahead in one of the most sophisticated, prestigious and sought after mobile phone company in the world. The BB targeted the business class people with elegancy, ultra-posh-ness and classy touch to it. Things were going pretty smooth for the RIM Ltd. (developer of BlackBerry) until Apple launched its Iphone followed by the powerful operating system of Android. The wars between Android and Iphone gained momentum but who suffered the most was the ultra-hot BlackBerry. BB who got no attention felt left out.
According to comScore RIM Ltd had an amazing 43% share of the market three years ago which soon was dominated by Apple and Google owned Android. Today Apple has a staggering 33.4% market share and Android continues to dominate the world by its 52.2% market share. BB is somewhere lost in its own bubble of attraction of the BBM, The BlackBerry Messenger. This is the only application from where RIM is earning profits from. Even that is being replaced by Applications like Whatsapp and Viber which are much cheaper than the BB services.
The fall of BB was because of two main reasons.
Firstly, the new smartphones in the form of Iphone and Android were so powerful that they easily took the place between the companies who offered BB to their employees to maintain a business relationship inside the firm. In case where the companies did offer only BB, employees used another smartphones to satisfy their requirements of leisure time which made the companies to come up with “any-phone policy”.
Secondly, BB lacked innovation and evolution of the period of time where Android and Apple had done wonders with their technology. Blackberry phones remained highly traditional with the same old design, same old interface and same old functionality. It did not evolve as per expected. All the BB users might feel sad but honestly there is nothing left in BB now what used to be the best brand at one time. I prefer a Nokia over the BB who has come up with the Windows Phone operating system where as I am still not sure what BB will come up with from which the people can use and say “yes, that’s something new and amazing”.