Monday, 10 September 2012

See to EAT !
Pakistan apparently is a food loving nation. A part of our history and culture which was once India includes the blend of spices for which the sub continent is known for. With high political instability, the news channels lead the way as the most watched programs in television. But in recent years this is not the case. The house arrest women in Pakistan also known as house wives have switched their attention to the cooking channels. They simply love it. They would even fight with their husbands in case where the household possess only a single television set and I do not blame them. Men should realize and appreciate on what is being shown on those channels is way better than what our news channels show. God forbid their wives leave them then they will be the ones who will end up watching those cooking shows.
Cooking channels in Pakistan is a new culture which is not only important for the house wives but equally important for working women and independent males living in the country. These channels are in some way  educating the women of Pakistan who mainly are not exposed to the practical life outside, about food which can be made at home and eaten all over the world. In addition, they also tell about the presentation of food, which matters a lot. Other than teaching cooking, the experts on these channels also give useful tips related to food and their worth. In short, Cooking channels serve as a cooking school for their viewers, who learn food making even sitting at their homes. The number of food cooking channels has not only serve the women but has given a boost to the economy as well. I certainly do not believe it has harm the restaurant business because for me the channels have created awareness and has taken the love of food to a new level. People now realize and understand the quality of food given to them. The competition has risen among the restaurants and numerous jobs have been created in that department. Also not to forget in the media as well. People who only lived to eat can now live AND see to eat !     

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